Friday, April 13, 2012

Give a Hug, Get a Coke

My favorite bit of news from the retail industry today: in Singapore, Coca-Cola has introduced a vending machine that dispenses a soda if you hug it. As this article discusses, it is a rather ingenious marketing campaign: it draws young people (it is located at a university) into a multi-sensory engagement with the product, and taps into their increasingly positive attitudes toward public displays of affection.

Score a few creativity points for Coke.

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