Tuesday, February 15, 2011

Cross-border food retailing: not just a theoretical construct

More generally, it is often argued that cross-border e-commerce is intended to either "seed the terrain" for a physical investment or to accompany an existing one. But Waitrose claims that its cross-border sales of food are meant, in many countries, to stand alone.

It will be interesting to see if Waitrose's example is an isolated one or a harbinger of an emerging trend.

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